Web Analysis

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding
and optimizing web usage. Web analytics is not just a tool for measuring website traffic but can be used as a tool
for business research and market research.
Web analytics applications can also help companies measure the results of traditional print advertising campaigns.
It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign.
Web analytics provides information about the number of visitors to a website and the number of page views.
It helps gauge traffic and popularity trends which is useful for market research. We have experience with Site Stat, Google analytics, and Omniture.

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